Farm to Market, Direct.

AI-powered marketplace connecting South African farmers directly to buyers. Better prices for farmers, fresher produce for buyers.

Fresh produce at market

500+ Farmers

Verified nationwide

500+

Farmers

R2M+

Traded

50+

Buyers

4.8

Rating

How it Works

Get started in three simple steps

1
Camera

List Your Crops

Take a photo - our AI identifies, grades, and suggests market prices instantly.

2
Connect

Connect with Buyers

Get matched with restaurants, retailers, and bulk buyers in your area.

3
Get Paid

Get Paid Securely

9% commission only when you sell. Secure payments to your account.

For Farmers

Access a wider market, get real-time pricing, and sell your produce faster.

  • Increase your income
  • Reduce post-harvest loss
  • Connect with reliable buyers

For Buyers

Source the freshest local produce directly from farms with verified quality.

  • Fresher, higher-quality produce
  • Support local agriculture
  • Streamline procurement

See The Value Chain

From farm to table - how AgriFresh creates value for everyone

AgriFresh Marketplace Flow

“AgriFresh has changed the game for us. We've connected with new buyers we never would have reached, and we're getting fairer prices than ever before.”

Jabulani Ndlovu

Jabulani Ndlovu

Ndlovu Farms, Limpopo

Thandi AI Assistant

Meet Thandi, Your AI Assistant

Sawubona! I'm here to help you list crops, find produce, check prices, and answer your questions. Tap the green button anytime to chat!

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